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1. Introduction.
2. Analogical and Analytical Lenses on Competition.
3. Forecasting of Contextual Possibilities.
4. Product-Market Definition.
5. Relationships with Channels of Distribution.
6. Relationships with Customers.
7. Competitive Analysis.
8. Financial Models for Marketing Strategists.
9. Portfolio Models.
10. Benchmarking and the Pims Models.
11. Timing.
12. Changes in and the Strategic Assessment of Marketing Channels.
13. Strategic Assessment of Offerings.
14. Marketing Strategic Implementation Systems.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Harvey Morgan Baluarte 32
reviewed Marketing strategy on July 17, 2017
Marketing strategy
A decent read. The author is very efficient with his words and gets to his point quickly. He makes a point and then backs it up with a story. Effective and concise where others generally droll on endlessly trying to make their point.
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